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User Experience & User Interface

UX is the key to success – a good UX creates loyalty and engagement, leading to stronger brands.

UX (User Experience) is about how users integrate with and experience a certain product, system or service. By adapting the solution to user and customer needs and circumstances, we create sustainable services that produce added value. With our work methods, we can show increased loyalty and engagement among users, which turn results in stronger brands, competitive advantages and increased profitability.

Our UX and visual designers are along from the start and continue throughout the entire project, working with research and testing, clarification of design decisions and needs, preparation of requirement specifications and formulation of long-term goals.

UX and UI

What's the point of working with UX and UI?
Products and services that fulfill users' and customers' long-term wishes have longer life cycles. By working with UX in all parts of the chain, we can develop both environmental- and people-friendly products. This gives meaning and purpose both to users and products/systems.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

UX at Prevas
At Prevas we take advantage of the opportunities of technology and digitalization. Branch after branch is digitalizing. Products and services are being connected together and gathering tremendous volumes of data. This enables a new way of working with information between various platforms, people and technologies. At Prevas, we are experts in the user experience and interfaces, where the user experience must be initiative, simple and consistent, both when it comes to the digital and physical interface. We work closely with today's technologies and are very familiar with the challenges and opportunities they provide. We can offer both consultants and comprehensive solutions in digital strategy, prototyping, UX/UI design, and development of complete web applications and digital tools.

Get in touch if you’re interested in knowing what UX design can do for your products or services.

UX Design

UX Design involves understanding target groups and their circumstances, which may vary with time. A product/system must provide meaning for users and give them benefits and values related to their needs. Also included in our work is examining information design, navigation flows and their structures. The challenges can be in the context of where and when products are used, the information technology and/or physical limitations. Through repeated user testing and analyses, we create functional systems.

  • Target group analysis
  • User scenarios and requirement specification
  • Information architecture and navigation
  • Wireframes
  • Concepts and prototypes
  • User testing

Visual Design

The interface is the link between different objects, such as between users and software and hardware, or between different software applications. This is where interaction occurs. As designers, we often face the challenge of presenting a lot of information on a small surface. The goal is to create a user interface that is simple, effective and user-friendly, at the same time as it fulfills the intended purpose, provides benefits and creates added value for users.

  • Layout
  • Graphic design typography, color and form
  • Information architecture and navigation
  • Concepts and prototypes
  • Brands


Since the beginning in 1985, we’ve joined with our customers in solving tens of thousands of problems – and in most industries.

Explore possibilities we have discovered together with clients

Contact us

Helena Gautam

Business Unit Manager Smart Services, Malmö, Prevas AB

Tel +46 705987 220


Contact us

Robert Tönhardt

Business Unit Manager, Life Science & MedTech Product Development, Prevas AB

Tel +46 8 799 6428


Want to know more? Contact us about what we can do for you.

Book a meeting with us!

Act now!


  • Emerson

    Updated I/O box future-proofs Emerson's tank radar system

  • Nipro Medical Europe

    Prevas UX/UI-expertise helps Nipro choose the right solutions within new design concept

  • Sordin

    Innovative hearing protection for group communications

  • Lavabrush

    Lavabrush – simple but ingenious brush cleaner

Looking for help?

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We want you to join us!

Work at Prevas